What else have you come across lately
that can bring these benefits with it?
- Serves a huge market –
the majority of people in America have
less than perfectly straight teeth
- Is a desired WANT rather
than an undesired NEED
- Is more convenient than
any of the alternatives
- Is substantially less
expensive than the predominant
alternatives
- Is still quite
profitable to you – typically more so
than the majority of dental services
- Is novel and first in a
new category – which is highly desirable
- Is not a commodity that
can be had at every office in town
- Guarantees multiple
visits to bond, evaluate, educate and
secure
- Has been proven safe and
efficient in the U.S., Canada and
Germany
- Offers a six month
unconditional guarantee
This is an uncommon and
appealing fact set to doctors and
patients alike.If you don’t already know how… you’ll need
to learn some basic mechanics, simple
orthodontics and appliance adjustment
techniques with our help.
You’re not dealing with bracket placement,
reciprocal forces, impacted teeth, jaw
repositioning etc. You’re dealing primarily
with the “social six” upper and lower
anteriors. There are other limited
applications you can treat with this
appliance, but you choose the cases you want
to treat.
The market is large enough, the appeal high
enough and the product profitable enough
that if you’re going to get involved, play
full out…
And to that end,
here’s a list of ideas and suggestions as to
how you might make the biggest splash you
can with NightShift®. You’re level of
success will be directly tied to your level
of commitment and to the degree you use the
following tools.
- Commit to
success – the product is good and works
well – master it. "Trying is lying.
There is no such thing as trying. You do
it or you don't.”
- Use this simple
yet very powerful idea which should
easily facilitate many new NightShift®
cases. Things that concern patients may
often be totally overlooked by you.
- Have staff
members wear “Ask Me About NightShift”
buttons.
- Put a small incentive program in place
to motivate the staff to inform and
educate your patients about NightShift®.
Though you think it shouldn’t be
necessary…an extra $20 or whatever you
decide, seems to remind staff to make
mention of something. I’ve seen it do
wonders in numerous offices.
- Have an open house with dogs and chips
or light hors d' oeuvres. People feel
much more comfortable in groups.
Psychology is as big a part of dentistry
as treatment. We’ll provide whatever
format you’d like to educate with.
- Package NightShift® with a FREE
WHITENING FOR LIFE program. When you tie
free whitening to NightShift®, you’ll
have a one-two punch that addresses the
two foremost WANTS of nearly every
prospective dental patient… straight,
white teeth. Would you agree?
With two novel and enticing programs
that appeal to the biggest dental
audience possible and their most desired WANTS of all, do you see how the odds
of getting prospects through your door
increase wildly vs. someone else
promoting NEEDS or services everyone
else provides?
The concept is to give them a laser
whitening treatment initially with free
gel every six months, with the caveat
they keep to their preventative visit
schedule. If you don’t have Zoom or
similar, you can still offer them trays
and gel for joining and gel
subsequently. This keeps them coming
back… and on time.
You can easily add the cost of the
initial whitening into the cost of
NightShift® treatment and still be way
below the cost of braces or Invisalign*.
You can implement such a whitening
program on your own or you can access a
program by Wendy Brigg’s RDH, who has
honed the process to a science. She
offers it through Ed O’Keefe, and
whether you like him or not, the concept
still makes good sense. We have no
affiliation with either of them.
Free Whitening For Life.
- Put a compelling offer on a quality
insert in your local paper. Done well,
it’ll generate plenty of interest and
response. We’ll design it. Give them
multiple ways to respond… as many
non-threatening as possible. Many would
rather not call your office because
they’re afraid they might be sold
something. Educate them indirectly and
you’ll dramatically improve your
response. Provide a number to a
toll-free 24 hour recorded message that
can educate them in an upbeat fashion.
We’ll provide the resource and the
script if you’d like. Also provide a web
page they can access to learn more… your
own or ours.
- Solicit those with orthodontic
insurance. This is an especially
attractive niche to target for
NightShift® treatment because most or
even all of the cost could be covered by
the insurance allotment, depending on
whether you are treating one arch or
both.
Many with coverage haven’t used it
because they still can’t afford braces
or Invisalign when their remaining
out-of-pocket cost after their insurance
allotment is still typically greater
than the entire cost of NightShift®
treatment. The out-of-pocket they’ll
have for NightShift® is negligible or at
least far more manageable and would
allow many to say yes who previously had
to say no.
- Use NightShift® as leverage…tooth
straightening is greatly desired and has
a high perceived value to patients…so if
you have a product that’s very
attractive to them…and inexpensive to
you…use it as an incentive whenever
possible to close large cases that might
be on the fence. With under an hour of
chair time involved and $175 appliance,
would you give it away or deeply
discount it to secure a big case? Here
are a few things you might say:
“I'll straighten your teeth (or a family
member’s) for free/half price etc.…if
you go forward with the implants/veneers
etc. or I'll bond/fill/pull/clean that
tooth for free/half price etc...if
you’ll use NightShift® to straighten
them...and it’ll be much less expensive
and more convenient than braces or
Invisalign.”
- Use low cost services with high
perceived value to entice bigger
cases…then systematize and promote these
offers. EVERYONE LOVES A DEAL! Do the
math and be creative. We’ll assist!
- Put a financing program like Care Credit
or Unicorn into place. You get cash flow
up front and the patient gets 2 years of
payments just under or just over $100
per month depending on whether you treat
one arch or both.
Below is an example of the wall posters that are
included in your starter package.
| 12 x 18
Poster |
 |
| Place on conspicuous walls |
|
