The largest ortho lab in the country has now licensed NightShift... and for good reason. It works exceptionally well, even when worn on a part-time basis. That may sound ridiculous to some doctors, but these are no ordinary springs. Being so convenient, affordable and efficient, they can really become a practice changer. There are literally millions of people who'd like to fix their "social six" but opt to do nothing because of the cost or hassle of
braces and Invisalign*... especially adults. When a patient can get great results and save thousands in an economy like this, you should take a good look.
Chair time and difficulty are minimized because you won't be dealing with impacted teeth, posterior unilateral cross bites or other time consuming complex issues that can cause headaches and extend chair time. Though NightShift has numerous indications, sticking to crowded, rotated, malposed anteriors is the fastest route to success.
The patented spring design is the key component to NightShift's success. These versatile springs are made from high tensile strength alloy and heat-treated with a proprietary process that achieves excellent resilience, which means more optimal, continuous
and consistent force delivery than is possible with rigid plastic trays or stainless steel springs. The combined forces of these individual springs create an exceptional alveolar bone response. The design and resilience also provide for excellent directional control over each individual tooth because they can be accurately adjusted to specific mesial, distal, gingival and incisal points on each individual crown over numerous adjustments without breaking.
They can't do everything, but there's plenty they can do very well. They can tip, upright, translate, torque, intrude, extrude and rotate teeth with and without the coupled force of a labial bow.
Those who see the big picture will need very little convincing to grasp that NightShift can effectively improve your practice... especially in the current economic environment, all while giving patients what they want with a lot less expense. It's not rocket science and neither are the facts that support giving it serious consideration.
That's the condensed version, but everything you need to make an informed decision is available here.
Millions have worn braces
and relapsed…and they’re not happy campers.
One study published in the
American Journal of Orthodontics states:
“mandibular incisor relapse is almost
inevitable, regardless of orthodontic
techniques and timing of orthodontic
treatment.” Here’s the link to the abstract if you’d
care to see it.
Postretention changes in mandibular
crowding: a review of the literature
The potential is almost
overwhelming when you consider over two
million new ortho cases start each year…and
the vast majority relapse in less than 10
years... and many of them far sooner than that.
These are the easiest cases
to treat… yet still quite bothersome and motivating to
patients.
And there are millions more
with similar cases that’ve never been
treated.
Dr. Steve has done several hundred cases and to our knowledge he was the first to use NightShift on a part-time basis.
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 This
product is a slam
dunk!"
-Dr. Steve G. - GP -
Tennessee
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Another nighttime and full-time user for
about 3 years, Dr. Neil Warshawsky, is
an orthodontist in the Chicago area. Here’s a
video of what he had to say:
And here’s what a number of other
doctors had to say:
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"My first experience with
your product worked out
great. The patient wanted
Invisalign or braces to
straighten her lower teeth,
but I was able to 100%
successfully align her
comfortably and with less
cost. I think I was as
amazed as my patient. The
aligner has many
indications. I will use it
wherever possible."
Dr. Jan S. Miller DDS, MAGD
- GP - Port Jefferson |
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Unbelievable."
-Dr. Michael Bubon -
Orthodontist -
Waukesha, WI | |
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| "The
potential for functional
treatments with simultaneous
orthopedic-orthodontic
correction using your appliance
is outstanding."
Professor
G. Dave Singh, formerly at the
University of Puerto Rico and
now in commerce, is a cranio-facial
development specialist also
degreed in orthodontics. |
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You
guys have got a
great product!"
-Dr. Robert Ruge
- GP -
Flagstaff, AZ | |
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"Your product is far superior to
a typical spring retainer. Much
faster and far greater control
over the individual teeth. I
have not had one complaint. You
have an excellent product!"
Dr.
JonathanGreenburg - GP -
Valencia, CA |
Here's what our licensed
German lab owner had to say:
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"I'm
extremely happy with the
progress I'm making in Germany
with your appliance. I'm
building a steadily increasing
contingent of repeat customers
who are using your product and
loving it. I now use your
springs exclusively in each and
every case that requires tooth
movement. To say the least, I'm a big fan."
Roger Harman – Real KFO GmbH –
Wehrheim, Germany |
The Standard NightShift®
Appliance
Doctors often say the NightShift appliance looks like dozens of others
they've seen before... and our response is
water, vodka and acid can look identical
too, but their impact upon consumption
is dramatically different.
Never judge a book by its cover!
The standard appliance is sufficient for
the majority of cases and absolutely the
best choice for nighttime-only wear. For
patients who’d prefer to finish sooner,
they can wear the standard appliance
full-time or for cases that don't require the stainless steel labial bow, they can
choose from several of the other
esthetic full-time options below.
You can add expansion screws,
occlusal coverage, custom clasps,
posterior springs, buttons, hooks,
elastics, power chain, bite planes,
habit deterrents and more… all to a
single appliance... allowing you to
treat a broader range of cases more
practically and efficiently.
Click here to see NightShift® Appliance
Options
Most interestingly, even
when used on a full-time basis, cases
have been virtually devoid of
pathological problems such as root
resorption, tissue damage or significant
discomfort.
There are five different
spring sizes… 4-8mm to adapt to various
tooth sizes.
You can extend them significantly… and
because of their design and elasticity
they still maintain the ability to
deliver effective forces. They can be contoured to fit the cingulum of
the cuspids, which allows them to hug
the tooth and
move them very efficiently… better than any
removable we've seen.
Each spring also comes
in right and left-handed versions to
allow for optimal mesial and distal
rotations. You can also intrude or
extrude a tooth by bonding a composite
ledge on the lingual and activating the
spring above or below it.
Comparing Options
Let’s compare NightShift®
with the other options available to the
person who wants straight teeth.
Brackets and wires - work
best, but look worst. They are
expensive, involved and knowledge
intensive, but definitely the best
solution for cases that require
substantial correction beyond cosmetic.
Because of the way they
look, what they cost, the inability to
remove them, the hassle and discomfort
to wear them… few mild to moderate cases
will choose braces and instead do
nothing or seek an alternative.
Until now, the only
alternative most people have been made
aware of are invisible aligner trays
such as Invisalign®.
Invisalign vs.
NightShift Comparison
Invisalign is
the largest player in the removable
aligner market. It’s a good product…but
like everything else, it has its pros
and cons.
With Invisalign,
price is the biggest concern for most
doctors and patients and because of the
cost, there is a huge market segment
that has gone unfulfilled. As you’ve
seen, it’s even more problematic in
tough economic times.
Invisalign has
attempted to address the price issue by
offering a less expensive express
treatment…which, with fewer aligners,
cannot be as efficient as the standard
option for most cases. Express is
typically chosen for simpler cases in
the mild to moderate category.
These are exactly the types of cases where NightShift
can be a more convenient and
much more affordable choice. Likely more efficient as well. An Invisalign® express case will still cost
you at least 3 TIMES more than
NightShift.
Invisalign is
much better suited than NightShift
for more complex cases and those with
significant spacing issues in which
single or multiple large diastemas
require significant mesial or distal
movement of the incisors and/or
posterior teeth to correct the
problem…but that’s not the market
NightShift targets.
NightShift is
certainly capable of some diastema
closure via lingual movement using the
standard labial bow, a retractable
labial bow or hooks and power chain.
Custom interproximal springs and
elastics can also be used to close space
effectively depending on the case.
NightShift is
best suited to treat cases where buccal
movement is the predominant requirement,
though lingual movement is obtainable by
closing the labial bow, placing back
bends in the bow, laser welding springs
to the buccal or via hooks, buttons and
elastics depending upon the indication.
Unraveling crowded
arches buccally and de-rotating even
significantly rotated teeth is what
NightShift does best.
Progress shown here is 3
months and 6 days with full-time wear
and bi-weekly adjustments. The teeth
were not stripped to obtain this result.
There was space in the upper to allow
the arch to be widened at the cuspids in
the lower. Nighttime-only wear would
take longer but still produce the same
result.
Most nighttime cases
have been finishing in 6 – 9 months,
even less for simpler cases like the one
below.
Numerous doctors have
said Invisalign can have
difficulty rotating teeth efficiently.NightShift does this very
well…even cuspids.
NightShift
treats a vast majority of cases with a
single appliance that requires
adjustments, though most find them
intuitive and not difficult. The adjustment
videos which are provided on the training CD and
in the training section of this website
should set you on your way quickly.
Though Invisalign
does not require adjustments, many
doctors have said it’s not always quite
as simple as just changing aligners
every couple of weeks.
If things don't go just
right, remakes (reboots) can be
necessary… causing delays in turn-around
and treatment time which are always a
disappointment to the patient and
additional chair time for you.
Invisalign
covers all of the teeth like a glove,
with the same tight-fitting tray. With
this design only minimal force or
directional variation can be caused upon
individual teeth concurrently… unlike
NightShift, which allows for
substantial variation in force and
direction with springs on each
individual tooth.
Because of the design
and force delivery system, you’ll likely
find stripping will be required more
frequently with Invisalign than
is necessary to get the same result withNightShift.
The NightShift
springs also deliver forces which create
a very favorable alveolar bone
remodeling response which you can
compare for yourself.
You can also add
expansion screws, habit deterrents and
more to the NightShift
appliance, which isn’t an option with
Invisalign.
So…even though clear
plastic aligner trays are a great
concept that works well most of the
time, they’re far more expensive and are
required to be worn all day and night.
Millions go untreated
who would choose an option that could be
worn only at night…or even full-time…if
it could be done esthetically,
efficiently and much more economically.
Even if you love clear
plastic aligners, you should add
NightShift
to your arsenal to reach a very large
audience of people with indicated cases
that won't move
forward otherwise.
The “Bulldozer” Appliance:
in this category you will find
appliances, which typically use an
acrylic plate attached to coiled springs
or a single “mushroom” type helix
spring. They must also be worn
full-time, which lessens their appeal.
This type of appliance
can't apply directional forces to a
specific point on a crown… nor can it
move teeth individually…which can make
rotations and numerous other movements
difficult or impossible.
With this type of
appliance you have no choice but
to push on the most lingual malposed
teeth first, even if they are partially
blocked out of proper arch position by
the adjacent teeth. For this reason,
stripping is much more frequently
necessary.
Rather than push one
tooth into another to bulldoze them into
place, or strip away enamel, it’s much more efficient to first
move the teeth which are closest to
proper position into place, thereby
providing space for the inhibited teeth
to move freely. With
individual springs on each tooth, NightShift allows
you to most often times move teeth concurrently,
providing uninhibited movement for each
anterior tooth. Teeth can be moved sequentially
by activating only
indicated springs if concurrent movement isn’t
feasible.
The single plate or
single spring appliances can be a good choice
for really simple cases as some of them
can treat such cases without adjusting…
but it’s still not as attractive as
part-time wear.
Everything has its
place. It’s up to you decide which tool
is best for each job.
Finger Spring Appliances:
are far less than optimal for a number
of reasons… primarily due to materials
and design.
Stainless steel is what
most finger springs are made from and it
deforms significantly and can't come
close to delivering the consistent,
optimized forces that NightShift® can…
and you’re still stuck wearing them
full-time.
Sure… they're the least
expensive option, but they're utterly
incomparable to NightShift® in
convenience, efficiency and control.
Using them is generally penny wise and pound foolish
unless price is a very major issue, as there is not a large difference in cost.
NightShift®:
as you’ve seen in the comparisons above, NightShift® is not a panacea. It is
however an excellent resource to treat
indicated cases very affordably, efficiently and conveniently at night… which has great
marketing appeal and value to consumers…
and therefore to you.
You can get a general
overview of indications here and to a
greater extent in the training
materials.
Click here to see NightShift®
Indications
Your level of success
with NightShiftwill boil down to your
comfort level and ability to adjust the
springs for maximum efficiency. It’s not
rocket science.
Most, like Dr. Jan
Miller, who you saw above, have great
success right away… for others it’s like
riding a bike… not perfect first time
out… but it doesn’t take long to get it
right every time.
The adjustment videos
and training materials will set you on
course quickly and come as part of the
starter package.
It truly is my intent to
do everything possible to help you grow
your practice with NightShift® and
otherwise…
Besides a desirable
appliance, you’ll get marketing
insights, strategies, ideas, templates,
resources and more to help you improve
upon your own efforts or we can actually put a direct response marketing campaign together for or with you. We'll do some advanced PPC marketing and sell you the leads we generate or work with you in many other productive ways as well.
Here's a recap for you.
The Doctor:
- High net profits on
minimal chair time
- Little or no initial
competition
- Great fit in a
recessionary economy
- Very large audience
to draw from
- Great hook to
attract new patients
- Provides extended
bonding period
- Short learning curve
- Marketing ideas and
assistance
- Inexpensive and easy
to start
The Patient:
- Nighttime
convenience
- Exceptional cost
savings
- Relatively short
treatment times
- Multiple esthetic options to
choose from
- Minimal
out-of-pocket for insureds
The Appliance:
-
Excellent control
over individual teeth
-
More continuous
force delivery
-
Very efficient tooth
movement
-
Attractive alveolar
bone response
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Less need for
interproximal reduction
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Adaptable; expansion
screws, etc.
-
Relatively broad set
of indications
-
Inexpensive for what
it is capable of
Go Ahead And Get Started:
Getting patients into
your chair for the first time is the
most important job you have. When you
can have virtually no competition, with
something more convenient and very
attractively priced, it’s hard to argue
it could do just that. Whatever else has been said here, performance is what really matters... and bottom line... NightShift DOES perform.
And when your return
on investment is likely higher than most
services you provide, you’ll be maximizing
your profits, changing lives and
saving patients big money. That’s
win-win all the way around!
Act Now or Call 800-349-2292 With Any Questions.
After your initial purchase, you can order individual standard appliances for $175 each anytime thereafter.
NightShift® Starter
Package: $495
2 - Standard NightShift® appliances… mix and match any
versions.
1 - Training CD
with adjustment videos, numerous case
reviews of various indications and
contra-indications and protocol guide. A
hands-on course is not yet available.
1 - Set of six
adjustment pliers which include; Howe,
standard bird beak, Jarabak, three
prong, fine optical and mosquito
forceps.
2 - In-office
promotional 12” x 18” wall posters.
5 - "Ask Me About NightShift" lapel pins.
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In addition,
you’ll receive a no hassle
Six
Month Unconditional Guarantee
which states that at any point
within 180 days of your
investment you don’t feel
NightShift® is for you, just call us
toll-free at 800-349-2292 to
receive a FULL "no questions asked" refund. If you don’t
succeed, neither should we. |
We've had only one return in well over a year and that was from a doctor who never even ordered an appliance. You’ve truly got nothing to
lose besides a great way to please patients and boost your practice.
