Low-Cost Nighttime Tooth Alignment:

A Powerful Way To Attract New Patients!

 

"This Product Is A Slam Dunk" - Dr. Steve G - Colliersville, TN

The largest ortho lab in the country now offers NightShift... and for good reason. It works exceptionally well, even when worn on a part-time basis. That may sound ridiculous to some doctors, but these are no ordinary springs. Being so convenient, affordable and efficient, they can really be a practice changer. There are literally millions of people who'd like to fix their "social six" but opt to do nothing because of the cost or hassle of braces and Invisalign... especially adults. When a patient can get great results and save thousands in an economy like this, you should take a good look.

NightShift aligners are 4 - 8 times less expensive than Invisalign and thousands of cases have been successfully treated in the U.S., U.K., Germany and Canada for 5+ years... and we offer extremely low start-up costs. You can

click here to review purchase info or scroll to the bottom of this page when you're ready.

Chair time and difficulty are minimized because you won't be dealing with impacted teeth, posterior unilateral cross bites or other time consuming complex issues that can cause headaches and extend chair time. Though NightShift has numerous indications, sticking to crowded, rotated, malposed anteriors is the fastest route to success.

Sure, there are plenty of clear tray knock-offs and spring aligners, but none come close to the combined level of convenience, efficiency and affordability of NightShift. We guarantee it with a 6 month no hassle refund policy.

From a marketing perspective, whenever you can offer anything that addresses a primary WANT of millions of qualified prospects... it's a good thing. It's far better when competition is low, profitability high and the nature of the treatment automatically provides several months to evaluate, educate and provide these patients many of the other services they could easily find anywhere else. We don't ask that you believe... just see for yourself.

 

"This Is Not Just Another Spring"

 

The patented spring design is the key component to NightShift's success. These versatile springs are made from high tensile strength alloy and heat-treated with a proprietary process that achieves excellent resilience, which means more optimal, continuous and consistent force delivery than is possible with rigid plastic trays or stainless steel springs. The combined forces of these individual springs create an exceptional alveolar bone response. The design and resilience also provide for excellent directional control over each individual tooth because they can be accurately adjusted to specific mesial, distal, gingival and incisal points on each individual crown over numerous adjustments without breaking.

They can't do everything, but there's plenty they can do very well. They can tip, upright, translate, torque, intrude, extrude and rotate teeth with and without the coupled force of  a labial bow.

Those who see the big picture will need very little convincing to grasp that NightShift can effectively improve your practice... especially in the current economic environment, all while giving patients what they want with a lot less expense.  It's not rocket science and neither are the facts that support giving it serious consideration.

  • It serves a huge market – a vast majority of people in America have less than perfectly straight teeth.
  • It's much less expensive than the predominant alternatives... 4-8 times less than Invisalign to you.
  • Much less expensive to patients, yet still quite profitable to you –a definite win-win for both.
  • It's a desired WANT rather than an undesired NEED. People need no motivation to buy what they WANT.
  • Nighttime-wear is more convenient than any of the alternatives - early evening through morning if desired.
  • Numerous esthetic full-time options are also available to those seeking more rapid progress.
  • It's far more efficient for indicated cases than any of the low-cost alternatives that have come before.
  • It's inexpensive to start and simple to implement - send Rx and models, we fabricate and return.
  • It's not difficult to learn - you get a training CD and online videos as well as free consulting with the lab.
  • It's not a commodity that can be had at every office in town, so initial competition will be minimal.
  • It guarantees multiple visits, enabling you to bond, evaluate, educate and secure additional business.
  • It's been proven safe and efficient in the U.S., U.K., Canada and Germany for over five years.
  • Offers a six month unconditional guarantee.

That's the condensed version, but everything you need to make an informed decision is available here.

It’s all addressed below… market scope… product… capabilities… case studies… customer reviews… training… profitability… marketing assistance and competitive comparisons.

You won’t need your doctorate to decide…just your common sense.

 

This Market Is Huge And Way Under-Served

 

Millions have worn braces and relapsed…and they’re not happy campers.

One study published in the American Journal of Orthodontics states: “mandibular incisor relapse is almost inevitable, regardless of orthodontic techniques and timing of orthodontic treatment.” Here’s the link to the abstract if you’d care to see it. Postretention changes in mandibular crowding: a review of the literature

Another AJO study said “recent research has shown that crowding eventually re-occurs in 90% of cases even if teeth have been extracted.”...and most of this crowding re-occurs within ten years of initial treatment. Here’s that abstract. An evaluation of changes in mandibular anterior alignment from 10 to 20 years postretention

The potential is almost overwhelming when you consider over two million new ortho cases start each year…and the vast majority relapse in less than 10 years... and many of them far sooner than that.

These are the easiest cases to treat… yet still quite bothersome and motivating to patients.

And there are millions more with similar cases that’ve never been treated.

 

Doctor Reviews

 

Dr. Steve has done several hundred cases and to our knowledge he was the first to use NightShift on a part-time basis.

 

 

This product is a slam dunk!"
-Dr. Steve G. - GP - Tennessee

 

 

Another nighttime and full-time user for about 3 years, Dr. Neil Warshawsky, is an orthodontist in the Chicago area. Here’s a video of what he had to say:

 

And here’s what a number of other doctors had to say:

 

"My first experience with your product worked out great. The patient wanted Invisalign or braces to straighten her lower teeth, but I was able to 100% successfully align her comfortably and with less cost. I think I was as amazed as my patient. The aligner has many indications. I will use it wherever possible."

Dr. Jan S. Miller DDS, MAGD - GP - Port Jefferson

 
 

Unbelievable."
-Dr. Michael Bubon - Orthodontist - Waukesha, WI

 
 
"The potential for functional treatments with simultaneous orthopedic-orthodontic correction using your appliance is outstanding."

Professor G. Dave Singh, formerly at the University of Puerto Rico and now in commerce, is a cranio-facial development specialist also degreed in orthodontics.

 
 

You guys have got a great product!"
-Dr. Robert Ruge - GP - Flagstaff, AZ

 
 
"Your product is far superior to a typical spring retainer. Much faster and far greater control over the individual teeth. I have not had one complaint. You have an excellent product!"

Dr. Jonathan Greenburg - GP - Valencia, CA

 

Here's what our licensed German lab owner had to say:

"I'm extremely happy with the progress I'm making in Germany with your appliance. I'm building a steadily increasing contingent of repeat customers who are using your product and loving it. I now use your springs exclusively in each and every case that requires tooth movement. To say the least, I'm a big fan."

Roger Harman – Real KFO GmbH – Wehrheim, Germany


The Standard NightShift® Appliance

 

Doctors often say the NightShift appliance looks like dozens of others they've seen before... and our response is water, vodka and acid can look identical too, but their impact upon consumption is dramatically different.

Never judge a book by its cover!

The standard appliance is sufficient for the majority of cases and absolutely the best choice for nighttime-only wear. For patients who’d prefer to finish sooner, they can wear the standard appliance full-time or for cases that don't require the stainless steel labial bow, they can choose from several of the other esthetic full-time options below.

 

You can add expansion screws, occlusal coverage, custom clasps, posterior springs, buttons, hooks, elastics, power chain, bite planes, habit deterrents and more… all to a single appliance... allowing you to treat a broader range of cases more practically and efficiently. Click here to see NightShift® Appliance Options

The alignment and cross bite cases pictured below show children, teens and adults who wore the appliance on a full-time basis and received adjustments approximately bi-weekly. Progress is less rapid with fewer adjustments and/or part-time wear… but having treatment time extended to an average of 6 – 12 months is still quite acceptable to a majority of patients saving big money.

In reviewing these cases, pay close attention to the fact that NO STRIPPING was done in any of them.

 

USE THE SCROLL BAR TO THE RIGHT OF THE PICTURES TO VIEW ALL 16 CASES

 


Most interestingly, even when used on a full-time basis, cases have been virtually devoid of pathological problems such as root resorption, tissue damage or significant discomfort.

There are five different spring sizes… 4-8mm to adapt to various tooth sizes.

 

You can extend them significantly… and because of their design and elasticity they still maintain the ability to deliver effective forces. They can be contoured to fit the cingulum of the cuspids, which allows them to hug the tooth and move them very efficiently… better than any removable we've seen.

Each spring also comes in right and left-handed versions to allow for optimal mesial and distal rotations. You can also intrude or extrude a tooth by bonding a composite ledge on the lingual and activating the spring above or below it.

 

Start

Progress 28 Days

In the case above, the mesial of the left central is too far labial, so a back bend is placed in the labial bow to exert lingual force on just the mesial edge…leaving space in the bow to allow the distal to continue to advance and rotate to the labial by directing the distal of the spring to the distal of the crown.

 

Comparing Options

 

Let’s compare NightShift® with the other options available to the person who wants straight teeth.

Brackets and wires - work best, but look worst. They are expensive, involved and knowledge intensive, but definitely the best solution for cases that require substantial correction beyond cosmetic.

Because of the way they look, what they cost, the inability to remove them, the hassle and discomfort to wear them… few mild to moderate cases will choose braces and instead do nothing or seek an alternative.

Until now, the only alternative most people have been made aware of are invisible aligner trays such as Invisalign®.

Invisalign vs. NightShift  Comparison

Invisalign is the largest player in the removable aligner market. It’s a good product…but like everything else, it has its pros and cons.

With Invisalign, price is the biggest concern for most doctors and patients and because of the cost, there is a huge market segment that has gone unfulfilled. As you’ve seen, it’s even more problematic in tough economic times.

Invisalign has attempted to address the price issue by offering a less expensive express treatment…which, with fewer aligners, cannot be as efficient as the standard option for most cases. Express is typically chosen for simpler cases in the mild to moderate category.

These are exactly the types of cases where NightShift can be a more convenient and much more affordable choice. Likely more efficient as well. An Invisalign® express case will still cost you at least 3 TIMES more than NightShift.

Invisalign is much better suited than NightShift for more complex cases and those with significant spacing issues in which single or multiple large diastemas require significant mesial or distal movement of the incisors and/or posterior teeth to correct the problem…but that’s not the market NightShift targets.

NightShift is certainly capable of some diastema closure via lingual movement using the standard labial bow, a retractable labial bow or hooks and power chain. Custom interproximal springs and elastics can also be used to close space effectively depending on the case.

NightShift is best suited to treat cases where buccal movement is the predominant requirement, though lingual movement is obtainable by closing the labial bow, placing back bends in the bow, laser welding springs to the buccal or via hooks, buttons and elastics depending upon the indication.

Unraveling crowded arches buccally and de-rotating even significantly rotated teeth is what NightShift does best.

Below is an example of substantial crowding addressed efficiently, and please forgive the photo quality.

Progress shown here is 3 months and 6 days with full-time wear and bi-weekly adjustments. The teeth were not stripped to obtain this result. There was space in the upper to allow the arch to be widened at the cuspids in the lower. Nighttime-only wear would take longer but still produce the same result.

Most nighttime cases have been finishing in 6 – 9 months, even less for simpler cases like the one below.

Numerous doctors have said Invisalign can have difficulty rotating teeth efficiently. NightShift does this very well…even cuspids.

Here’s an example of NightShift efficiently rotating teeth.

Progress shown here is 1 month and 4 days with full-time wear.

NightShift also does a great job treating most anterior and some posterior cross bites requiring mainly buccal movement… though lingual is often possible by laser welding springs to the buccal.

The example below shows NightShift® treating a cuspid in cross bite.

Look how efficiently this cuspid moved in 5 weeks with full-time wear and two adjustments. Remember there are several esthetic options that can be chosen if full-time wear is desired and the case is properly indicated, such as this one where a steel labial bow wasn’t required to obtain the result.

NightShift treats a vast majority of cases with a single appliance that requires adjustments, though most find them intuitive and not difficult. The adjustment videos which are provided on the training CD and in the training section of this website should set you on your way quickly.

Though Invisalign does not require adjustments, many doctors have said it’s not always quite as simple as just changing aligners every couple of weeks.

If things don't go just right, remakes (reboots) can be necessary… causing delays in turn-around and treatment time which are always a disappointment to the patient and additional chair time for you.

Invisalign covers all of the teeth like a glove, with the same tight-fitting tray. With this design only minimal force or directional variation can be caused upon individual teeth concurrently… unlike NightShift, which allows for substantial variation in force and direction with springs on each individual tooth.

Because of the design and force delivery system, you’ll likely find stripping will be required more frequently with Invisalign than is necessary to get the same result with NightShift.

The NightShift springs also deliver forces which create a very favorable alveolar bone remodeling response which you can compare for yourself.

You can also add expansion screws, habit deterrents and more to the NightShift appliance, which isn’t an option with Invisalign.

So…even though clear plastic aligner trays are a great concept that works well most of the time, they’re far more expensive and are required to be worn all day and night.

Millions go untreated who would choose an option that could be worn only at night…or even full-time…if it could be done esthetically, efficiently and much more economically.

Even if you love clear plastic aligners, you should add NightShift to your arsenal to reach a very large audience of people with indicated cases that won't move forward otherwise.

The “Bulldozer” Appliance: in this category you will find appliances, which typically use an acrylic plate attached to coiled springs or a single “mushroom” type helix spring. They must also be worn full-time, which lessens their appeal.

This type of appliance can't apply directional forces to a specific point on a crown… nor can it move teeth individually…which can make rotations and numerous other movements difficult or impossible.

With this type of appliance you have no choice but to push on the most lingual malposed teeth first, even if they are partially blocked out of proper arch position by the adjacent teeth. For this reason, stripping is much more frequently necessary.

Rather than push one tooth into another to bulldoze them into place, or strip away enamel, it’s much more efficient to first move the teeth which are closest to proper position into place, thereby providing space for the inhibited teeth to move freely. With individual springs on each tooth, NightShift allows you to most often times move teeth concurrently, providing uninhibited movement for each anterior tooth. Teeth can be moved sequentially by activating only indicated springs if concurrent movement isn’t feasible.

The single plate or single spring appliances can be a good choice for really simple cases as some of them can treat such cases without adjusting… but it’s still not as attractive as part-time wear.

Everything has its place. It’s up to you decide which tool is best for each job.

Finger Spring Appliances: are far less than optimal for a number of reasons… primarily due to materials and design.

Stainless steel is what most finger springs are made from and it deforms significantly and can't come close to delivering the consistent, optimized forces that NightShift® can… and you’re still stuck wearing them full-time.

Sure… they're the least expensive option, but they're utterly incomparable to NightShift® in convenience, efficiency and control. Using them is generally penny wise and pound foolish unless price is a very major issue, as there is not a large difference in cost.

NightShift®: as you’ve seen in the comparisons above, NightShift® is not a panacea. It is however an excellent resource to treat indicated cases very affordably, efficiently and conveniently at night… which has great marketing appeal and value to consumers… and therefore to you.

You can get a general overview of indications here and to a greater extent in the training materials. Click here to see NightShift® Indications

Your level of success with NightShiftwill boil down to your comfort level and ability to adjust the springs for maximum efficiency. It’s not rocket science.

Most, like Dr. Jan Miller, who you saw above, have great success right away… for others it’s like riding a bike… not perfect first time out… but it doesn’t take long to get it right every time.

The adjustment videos and training materials will set you on course quickly and come as part of the starter package.

It truly is my intent to do everything possible to help you grow your practice with NightShift® and otherwise…

Besides a desirable appliance, you’ll get marketing insights, strategies, ideas, templates, resources and more to help you improve upon your own efforts or we can actually put a direct response marketing campaign together for or with you. We'll do some advanced PPC marketing and sell you the leads we generate or work with you in many other productive ways as well.

Here's a recap for you.

The Doctor:

  • High net profits on minimal chair time
  • Little or no initial competition
  • Great fit in a recessionary economy
  • Very large audience to draw from
  • Great hook to attract new patients
  • Provides extended bonding period
  • Short learning curve
  • Marketing ideas and assistance
  • Inexpensive and easy to start

The Patient:

  • Nighttime convenience
  • Exceptional cost savings
  • Relatively short treatment times
  • Multiple esthetic options to choose from
  • Minimal out-of-pocket for insureds

The Appliance:

  • Excellent control over individual teeth
  • More continuous force delivery
  • Very efficient tooth movement
  • Attractive alveolar bone response
  • Less need for interproximal reduction
  • Adaptable; expansion screws, etc.
  • Relatively broad set of indications
  • Inexpensive for what it is capable of

 

Go Ahead And Get Started:

 

Getting patients into your chair for the first time is the most important job you have. When you can have virtually no competition, with something more convenient and very attractively priced, it’s hard to argue it could do just that. Whatever else has been said here, performance is what really matters... and bottom line... NightShift DOES perform.

And when your return on investment is likely higher than most services you provide, you’ll be maximizing your profits, changing lives and saving patients big money. That’s win-win all the way around!

 

            Act Now or Call 800-349-2292 With Any Questions.

After your initial purchase, you can order individual standard appliances for $175 each anytime thereafter.

NightShift® Starter Package: $495   

2 - Standard NightShift® appliances… mix and match any versions.

1 - Training CD with adjustment videos, numerous case reviews of various indications and contra-indications and protocol guide. A hands-on course is not yet available.

1 - Set of six adjustment pliers which include; Howe, standard bird beak, Jarabak, three prong, fine optical and mosquito forceps.

1 - In-office promo kit which includes a 12” x 18” wall poster, a clear acrylic patient flyer holder and two-sided 8.5” x 11” flyers designed to be mounted alongside the poster, a clear acrylic counter top holder and promotional ideas, strategies, templates and resources on an ongoing basis.

 

In addition, you’ll receive a no hassle
Six Month Unconditional Guarantee
which states that at any point within 180 days of your investment you don’t feel NightShift® is for you, just call us toll-free at 800-349-2292 to receive  a FULL "no questions asked" refund. If you don’t succeed, neither should we.

We've had only one return in well over a year and that was from a doctor who never even ordered an appliance. You’ve truly got nothing to lose besides a great way to please patients and boost your practice.

*Invisalign is a registered trademark of Align Technologies, Inc.
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